One Ocean Beauty

Design

I designed wild postings and a billboard to promote One Ocean Beauty’s Nolita pop-up shop. The campaign spanned 41 locations in Lower Manhattan, with the billboard displayed at Bleecker & Lafayette in NoHo, generating an estimated 25.8M impressions.

In collaboration with Parasol Projects, I helped to bring the pop-up shop to life, designing an eye-catching sidewalk decal that captured attention and sparked curiosity among passersby.