obé Member Retreat 2023

Art Direction, Design
Photographer: Shelly Kroeger

At obé Fitness, we pride ourselves on giving our members surprising and delightful experiences. From May 5-7, the 2023 obé Member Retreat, presented by Athleta, brought 75 members from all over North America to meet each other, IRL. Set against the stunning backdrop of springtime in New York City (home to obé HQ), the retreat was an opportunity for obé members to connect with each other, work out with their favorite obé instructors, and take their movement journeys to the next level.

From the storefront, interiors, decals and wardrobe, I art directed and designed the visual language of the obé member retreat.

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