MAC Strobe

Role: Art Direction

MAC Cosmetics is breaking into the liquid blush category with the new Strobe Liquid Blush. This product is the latest addition to MAC’s Strobe franchise, which features the iconic Strobe Cream and Strobe Dewy Skin Tint. To introduce the new liquid blush, we captured a :15s video that was inspired by the runway and the 'strobing’ effect achieved when using the product. We also wanted to support the entire franchise by capturing :15 videos for the Cream and Dewy Skin Tint.